Unit 25: Research for product development

                      Conventions of Digital Media Products Television sector: period drama • Film sector: football documentary • Games sector: first person shooter • Publishing sector: pop music e-zine • Audio sector: teen radio magazine show.   Games sector: first person shooter -  Film sector: football documentary - Period Drama - Publishing sector: pop music e-zine - Audio sector: Teen radio magazine show - For a radio show about teen magazines, they would 

                        Job Roles in Radio There are lots of different jobs you can find in radio that you may never have heard of or considered.  Presenters and personalities- These are the people you can hear talking on the radio. They host the radio show and their job is to be friendly, energetic and to draw others into listening to their radio station. They talk and interview guests (many big radio stations will have celebrity guests), talk about prizes and draws that the listeners can participate in,  Announcers-   They announce/talk about the next songs that will be played, the adverts and public service announcements. News Director - Researches and collects information on news stories and event the radio station could talk about. Media researches and reporters are also job roles that help with this. Program Director- Choose what music is going to be played and when when the radio is broadcasting. Promotio...

                          Risk Assessments Risk assessments are a preproduction document to assess the risks of producing the product. Risk assessments state what the risks are, how high these risks are and how we can prevent or respond to these hazards/dangers. Zest radio would make a risk assessment to make sure their radio stations are a safe environment to work in and make sure their employees are safe. Radio stations can have lots of hazards that can cause fires and electrical dangers: You can trip over wires Plug sockets can become overloaded  Hot drinks can be spilt onto the technology Water shouldn't be near electrical outlets Eye strain Back has to be straight and knees must be in line with the floor, if not you have to have a step Headaches- take breaks from the computer/laptop The radio equipment can be knocked over and hurt someone This risk assessment is about working in a radio station. As you can see, t...

 Recording interviews and live broadcasts Radio stations can record their interviews and live broadcasts to put it on their website for example.  This also shows their audience what they have done recently. Recording interviews on the go How to Record Live Interviews for Radio | Radio.co To record interviews when out and about, you can use your phone, laptop or portable mic.  Phones are the best for portability and they are cheap, but they don't product good audio quality which is a problem for big radio stations or radio stations in general as the quality of the audio is extremely important.  A laptop with a mic isn't very portable but it is great for the audio quality. Laptops are very expensive so you might not want to take it around with you. Another way to record interviews is using an external mic which means it is portable and it has good sound quality. Therefore, if Zest Radio is going to conduct interviews outside of the radio station, they should use a port...

                       Contingency Plans                 Contingency Plans are used as a plan B in case something goes wrong.  In radio, countless things can go wrong.  The radio equipment could break,  Someone might call in sick,  It might be raining outside when they are supposed to be doing an interview, there are technical problems with the radio equipment or with the internet.                                                   

 Legal and Ethical Considerations Zest radio will have to follow Ofcom regulation rules and they also have other rules or things to consider: The language that they use has to be appropriate for the listeners; they cannot use swear words or talk about sexual content before 9pm and they cannot use any language that is offensive to anyone, including culturally diverse people. Preaching about religion isn't allowed either. Drugs can't be referenced. Zest radio will have to have a radio license that costs £75 for five years in the UK. The data protection act needs to be followed. They cannot play copyrighted music without permission. Hosts cannot saying anything libel- a false statement that would damage a person's reputation Zest radio cannot be sexist or racist Zest is a public service radio so they do not need to worry about the ASA as public service radios don't use advertising.

 Audience requirements The target audience for Zest Radio are 16-30 year-old ethnically diverse music fans. People in the age range of 16-30 are more likely to like fun and upbeat music. Therefore, they might like more pop, dance, electronic and EDM music. Universal Zest Radio- Pop and contemporary fans Xtra Zest Radio- Grime and R&B Universal Zest radio relates to the target audience 16-30 years would like pop music as it is more mainstream. Xtra Zest Radio relates to everyone and the ages 16-30 as grime and R&B is well known, however it also caters more to ethnic minorities as this is where it originated from. The live broadcasts, video podcasts and vlogs on social media would relate to this target audience because they grew up with technology and they are the main target for social media in general, therefore they are more likely to get involved and watch or listen to Zest Radio stations. BBC radio 1 focuses more on relevant music that is out right now. They play rock, d...

Conventions of public radio programmes Public service radio such as the BBC use very similar sound effects and the conventions of public service radio programmes will be similar to normal radios. The sound effects on BBC radio 1 includes a jingle that says BBC radio 1. It is like a sound brand to their radio, it lets the listeners know which radio they are listening to and creates brand awareness. The presenters introduce themselves and they tell you what song you are listening to and the artist.  The presenters also do interviews with artists like Dua Lipa about their music which brings listeners to the radio. They will say what time these interviews or singers are on. They include catchy music in the background when talking.  BBC radios talk about top stories and news. On BBC radio 1, they have a newsbeat programme that updates the listeners about any news, stories or road closures. The presenters talk about new tracks and albums. The BBC PSB radios don't have adverts as the...