Unit 25: Research for product development

 Presentation styles: How the audience is spoken to. Peer to peer- Speaking informally like you are their friend Teacher to pupil- Speaking directly and formally Parent to child- Speaking in a nurturing way Direct- Talks to audience, breaks the fourth wall, this is what radio does. Indirect- Not addressed to anyone, more general Primary Definers:  Professionals, professors, government officials, council expert.... Stock media libraries for music or sound effects: Radio.co Audio library.com BBC archive Audiojungle.net Marketing mix- the price, product, place and promotion  Social media platforms: Twitter Facebook Snapchat Instagram whatsApp Pinterest  YouTube LinkedIn Reddit Advantages of contingency plan when choosing assets: Primary and secondary research/resources The Independence of the Media and its Regulatory Agencies: Shedding New Light on Formal and Actual Independence against the National Context, Schulz, Valcke, Irion (uchicago.edu) Conventions of a radio sh...

 Radio can advertise/market their radio to an audience through ATL and BTL methods. ATL methods: Above the Line methods are advertising to the general population and not to a specific target audience. Posters, TV adverts are ways Zest radio can advertise. BTL methods: Below the Line methods is advertising to a specific individual or locally. Zest radio could do this by using personal emails, phone calls, leaflets....

 Equipment: Can use pan, tilt and zoom cameras to zoom in to someone who is talking because of the volume in the room. Router, production kit. You can livestream and distribute on social media like Facebook, Twitter, YouTube, LinkedIn, Twitch, their online website. On the website, they can put their previous live streams on there. Users can share radio shows on social media. How to live stream radio and the equipment:     USB audio interface is needed to convert the audio from the mixers into a live streaming software. They can also do this using computers. You can also use a headphone jack into the USB audio interface and connect it with a USB to a laptop. Place cameras: 12XZ camera and PTZ camera Make sure the computer can run smoothly and has software installed. You can livestream on the cloud (online) or mobile broadcast. Computer setup: Audio mixer, producer kit, computer, IP network (internet router), USB and cameras into the network. They can use video backup too...

             Radio Production Paperwork Lots of preproduction documents are needed to even begin the production process for radio. Lots of things need to be considered and planned out. Therefore, we use preproduction documents such as scripts, production schedules/GANTT charts, risk assessment, mindmaps and storyboards. Scripts are created so the presenters know what they are going to say on the radio. This makes sure everything that needs to be said is said.  Scripts contain: Characters Dialogue Scenes: Interior or exterior (INT, EXT) Stage directions Production schedules and GANTT charts are preproduction documents that let you plan out a project including the timings and deadlines of the project and each section. They include: tasks, activities, deadlines, timeline, contingency, milestones and duration. The only difference between production schedules and GANTT charts are they way they present the information.  Zest Radio could use a produ...

                 Radio Production Methods Personnel-  How recorded Equipment Radio producers are known to create the content for the radio. Researchers, reporters, presenters/personalities and technical support/engineers are the personnel needed to help produce the radio. To record radio, they use radio recording software, a mic and either a phone, laptop, computer. They can record wherever they like.  Already done all of these.

                      Conventions of Digital Media Products Television sector: period drama • Film sector: football documentary • Games sector: first person shooter • Publishing sector: pop music e-zine • Audio sector: teen radio magazine show.   Games sector: first person shooter -  Film sector: football documentary - Period Drama - Publishing sector: pop music e-zine - Audio sector: Teen radio magazine show - For a radio show about teen magazines, they would