Above the Line and Below the line methods

 Radio can advertise/market their radio to an audience through ATL and BTL methods.

ATL methods:

Above the Line methods are advertising to the general population and not to a specific target audience. Posters, TV adverts are ways Zest radio can advertise.


BTL methods:

Below the Line methods is advertising to a specific individual or locally. Zest radio could do this by using personal emails, phone calls, leaflets....

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