LO1: Audience Requirements

 Audience requirements

The target audience for Zest Radio are 16-30 year-old ethnically diverse music fans.
People in the age range of 16-30 are more likely to like fun and upbeat music. Therefore, they might like more pop, dance, electronic and EDM music.


Universal Zest Radio- Pop and contemporary fans
Xtra Zest Radio- Grime and R&B

Universal Zest radio relates to the target audience 16-30 years would like pop music as it is more mainstream.
Xtra Zest Radio relates to everyone and the ages 16-30 as grime and R&B is well known, however it also caters more to ethnic minorities as this is where it originated from.

The live broadcasts, video podcasts and vlogs on social media would relate to this target audience because they grew up with technology and they are the main target for social media in general, therefore they are more likely to get involved and watch or listen to Zest Radio stations.


BBC radio 1 focuses more on relevant music that is out right now. They play rock, dance, pop and electronic music. This radio focuses on shows in the day and music in the night or in between the shows. This reaches a younger target audience.

Radio 1xtra has a variety of ethnic music like Caribbean and African and lots more like dubstep and house music. 


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