Unit 25: Research for product development

 Radio can advertise/market their radio to an audience through ATL and BTL methods. ATL methods: Above the Line methods are advertising to the general population and not to a specific target audience. Posters, TV adverts are ways Zest radio can advertise. BTL methods: Below the Line methods is advertising to a specific individual or locally. Zest radio could do this by using personal emails, phone calls, leaflets....

 Equipment: Can use pan, tilt and zoom cameras to zoom in to someone who is talking because of the volume in the room. Router, production kit. You can livestream and distribute on social media like Facebook, Twitter, YouTube, LinkedIn, Twitch, their online website. On the website, they can put their previous live streams on there. Users can share radio shows on social media. How to live stream radio and the equipment:     USB audio interface is needed to convert the audio from the mixers into a live streaming software. They can also do this using computers. You can also use a headphone jack into the USB audio interface and connect it with a USB to a laptop. Place cameras: 12XZ camera and PTZ camera Make sure the computer can run smoothly and has software installed. You can livestream on the cloud (online) or mobile broadcast. Computer setup: Audio mixer, producer kit, computer, IP network (internet router), USB and cameras into the network. They can use video backup too...