Unit 25: Research for product development

 Broadcasting, scheduling and distribution opportunities The BBC has to entertain, educate and inform its audience as they create content for everyone. BBC public service radios show the scheduling for their radios on the radio websites; you can see what shows are going to be broadcasted and at what times. Here you can see that Radio 1Xtra has mainly music shows and talking/talk shows such as "The 1Xtra Breakfast show with Nadia Jae" and "Songs To Live By". The 1Xtra Breakfast show with Nadia Jae is scheduled for 7:00 in the morning and ends at 10:00. Many people will be getting ready for work, eating breakfast or going to work; they would like sound in the background. Plus, children will be going to school so the parents and the children might want to listen to some music on the way to school.  "Newsbeat" is scheduled for 5:45pm which lasts for 15 minutes and ends at 6:00 pm. This could be as people are coming home from work at around that time and they a...

    Opportunities for Synergy for Public service                                           radio  Synergy means to maximise the success of a product through horizontal integration. Horizontal integration is when a company promotes across different media subsidiaries. The BBC use synergy to advertise their products across their own media channels such as BBC radios, TV and so on.                                            Synergy in the BBC The BBC is a Public Service Broadcaster, you can see that they use synergy. On all of the BBC websites, radio, YouTube, social media.... they use their BBC logo to advertise themselves.  They have a YouTube channel (BBC and BBC news) where they have clips from their shows and news stories which advertises their TV s...