Unit 25: Research for product development

 For the last questions, they will either ask us to identify creative ideas or a marketing mix.  Marketing mix question answer: Product: Zest Radio, online, Price: PSB so free  Place: Online, social media like YouTube, website... because it is a digital radio provider Promotion: Synergy across their own platforms. Could advertise on social media channels 16-30 years old would see. Unit 25 assignment 1 (slideshare.net)