Last Questions

 For the last questions, they will either ask us to identify creative ideas or a marketing mix. 





Marketing mix question answer:

Product: Zest Radio, online,

Price: PSB so free 

Place: Online, social media like YouTube, website... because it is a digital radio provider

Promotion: Synergy across their own platforms. Could advertise on social media channels 16-30 years old would see.


Unit 25 assignment 1 (slideshare.net)

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